OMG assessment data shows the average Active Listening score has held at 77-78% for six straight years. But only 38% of current salespeople are actually proficient, and currently employed reps in 2025 averaged just 75%. The average is hiding the real story....
OMG assessment data shows only 27% of salespeople are primarily driven by money, while 52% run on intrinsic motivation and just 17% draw on more than one type of drive. Here's why the lever most companies pull may not be the one moving performance. ...
OMG data from 9,630 evaluations shows only 16% of salespeople carry supportive beliefs and just 17% demonstrate strong qualifying skills. These aren't only sales problems — they're organizational ones. Here's what the data reveals about the hidden cost of underdeveloped sales competencies across the whole...
Sales hiring has never been easy, but today's talent market is making it even harder. New research reveals where capability gaps are emerging, why traditional hiring methods often fail to predict performance, and the four factors most closely associated with sales hiring success....
Objective Management Group's assessment data reveals a significant gap between Desire and Commitment among today's salespeople. While 85% demonstrate strong Desire, only 55% demonstrate strong Commitment. Understanding the difference between Desire, Responsibility, and Commitment helps explain why some salespeople consistently improve and perform while others...
