Personality and cognitive assessments are valuable tools, but they weren't built to diagnose sales performance. OMG's research shows why sales requires a lens across tactical skill, belief systems, and drive, and why a sales-specific assessment matters in addition to tools like DISC and Predictive Index....
Average Sales DNA scores across six industries sit within a tight three-point band. Proficiency rates tell a different story: just 23% of Finance & Insurance salespeople are proficient, versus 39% in Educational Services. That 16-point gap, five times wider than the spread in averages, reveals...
Objective Management Group assessment data shows the average Selling Value competency score has moved just two points in four years, from 56% to 58%, even as manufacturing buyers demand more rigorous proof of ROI. Here's what's driving the gap, and what closes it....
OMG assessment data shows the average Active Listening score has held at 77-78% for six straight years. But only 38% of current salespeople are actually proficient, and currently employed reps in 2025 averaged just 75%. The average is hiding the real story....
OMG assessment data shows only 27% of salespeople are primarily driven by money, while 52% run on intrinsic motivation and just 17% draw on more than one type of drive. Here's why the lever most companies pull may not be the one moving performance. ...
