Revolutionizing sales performance with unmatched team analysis and evaluation expertise

Who we are

Objective Management Group (OMG) is the leading provider of SALES TEAM ANALYSES, SALESPERSON EVALUATIONS, And SALES CANDIDATE ASSESSMENTS. Established in 1990, OMG assesses over 75,000 salespeople, sales managers, and sales leaders annually. OMG serves companies of all sizes, from more than 200 industries, from 52 countries, through its network of OMG Partners.

WHAT makes OMG unique

OMG’s products are specifically designed for the sales profession. We have identified 21 Sales-specific Competencies that measure an individual’s tactical Selling Competencies, Sales DNA, and their Will to Sell.
We don’t believe one size fits all. OMG’s products are designed for sales reps, sales management, and sales leadership. Clients can configure our tests for inside roles, territory and vertical-based sales, account management, channel sales, national accounts, major accounts, hunting roles, farming roles and telesales.


As a role-specific Assessment, OMG is more predictive than a behavioral or personality assessment. OMG is highly predictive at recommending candidates who will rise to the top half of the sales team within 12 months, as well as identifying candidates who are highly unlikely to perform to expectations in a specific sales role.

OMG’s Sales Effectiveness and Improvement Analysis (SEIA) is the only report that provides an in depth look at the people, systems, and strategies of a sales organization. Sales leaders use the SEIA to answer questions on manager effectiveness, skill gaps across their team, and opportunities for improvement.

How we help you

Through our network of certified Partners, OMG helps sales organizations benchmark their sales people and sales leaders on 21 Sales and Sales Management competencies. OMG clients can benchmark their teams against the salespeople in our database. Clients can also tailor their benchmark to companies of similar size, geography, and industry.