Many teams ask, “Did revenue go up?” to judge assessment quality. That misses the real signal. At OMG we measure in sequence: first lift in competencies, then field behaviors, then pipeline quality, and finally sales outcomes like win rate and ramp. Using matched cohorts, clear...
Many teams train on a sales methodology but struggle to apply it because competencies are missing. This article explains sales methodology vs competency, defines core behaviors and proficiency levels, and shows how building underlying skills turns frameworks into consistent execution and measurable results....
Sales leaders often question the true ROI of training. OMG’s research reveals that even modest improvements in salesperson performance can double revenue contribution—making training one of the most underleveraged growth levers available....
AI is changing the way we work, but when it comes to sales candidate assessments, accuracy and explainability matter most. Learn why OMG’s evaluations are built to resist AI influence, ensure fairness, and deliver results you can trust—while making it nearly impossible for candidates to...
Many sales teams assume their process is clear, until deals stall, forecasts miss, or buyers drop out without warning. A structured sales process brings clarity to every stage of the buyer journey, helping reps guide opportunities with confidence and consistency. This article explores why process...
