Why Assess for Sales

You can’t improve what you can’t see.

Hiring, coaching, and developing sales talent shouldn’t be a guessing game. Yet, most sales leaders are forced to make critical people decisions without a clear understanding of what’s actually holding their team back—or what’s propelling their top performers forward.

That’s where sales assessment comes in.

Start with a Baseline—Then Build

Before you can grow revenue, improve sales skills, or strengthen your team, you need to know where you’re starting from.

  • Before you can grow revenue, improve sales skills, or strengthen your team, you need to know where you’re starting from.
  • Where are your struggling reps getting stuck?
  • Are your sales managers coaching the right way, or just reacting?
  • And when hiring… how do you know if a candidate can sell, or just interviews well?

Assessing your candidates and evaluating your salespeople gives you a data-backed starting point—so you can build a strategy rooted in reality, not assumptions.

See What Top Salespeople Do Differently

The best salespeople don’t just work harder—they sell differently. They navigate objections more effectively, move deals forward faster, and close with confidence. Assessing your team helps you uncover those behaviors—and replicate them across your organization.

  • Core sales competencies
  • Sales DNA (beliefs and behaviors that drive sales outcomes)
  • Will to Sell
  • Coachability, trainability, and growth potential
  • Role alignment and fit

Whether you’re hiring a new rep or evaluating your entire team, our tools show you who can sell, who will sell, and what’s getting in the way.

Why Top Organizations Rely on OMG Assessments

  • Pinpoint strengths and gaps with precision
  • Hire smarter, using predictive insights—not gut instinct
  • Accelerate ramp-up time by tailoring onboarding to each rep’s needs
  • Coach with purpose, not guesswork
  • Uncover hidden performance blockers in your team
  • Design training that sticks by targeting the right skill areas

Sales success is never one-size-fits-all. Assessments help you personalize your approach at scale.

See What Top Salespeople Do Differently

The best salespeople don’t just work harder—they sell differently. They navigate objections more effectively, move deals forward faster, and close with confidence. Assessing your team helps you uncover those behaviors—and replicate them across your organization.

Ready to See What’s Under the Surface?

Whether you’re growing your team or looking to improve performance, OMG’s sales assessments help you lead with clarity, not guesswork.

Sales Candidate Assessment

Download a sample of OMG’s Sales Candidate Assessment.

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