Industries We Serve
Sales performance challenges are not industry-specific. They are competency-specific.
Objective Management Group works across more than 200 industries and has been trusted by over 38,000 companies globally to evaluate, hire, and develop sales talent.
Industry-Agnostic. Sales-Specific.
Our diagnostic tools are built for sales, not for a specific vertical. This allows them to work
across various industries, company sizes, and sales structures.
Professional services
Field services
Facilities services
Commercial services
Business services
Manufacturing or distribution
Technology solutions
Healthcare products
Financial services
Industrial equipment
Evaluating 21 Sales-Specific Competencies
We diagnose the will, mindset, and tactical execution that
differentiate stronger performers from weaker ones — regardless
of industry.
- Sales Representatives
- Account Managers
- Sales Leaders
- Business Development
- Sales Managers
Proven Across Company Sizes
Our Certified Partners support organizations ranging from emerging companies building their first formal sales team to established mid-market firms scaling multi-division sales organizations.
Particularly successful for B2B organizations seeking to:
Professionalize hiring
Reduce sales turnover
Build structure into informal processes
Improve performance predictability
Real Results Across Industries
Examples of how OMG and our Certified Partners have helped organizations
across different sectors.
Facilities & Field Services
Transforming from Marketing-Led to Sales-Driven Growth
A regional SMB in facilities and field services needed to move from organic, marketing-led growth to a structured sales organization. By implementing OMG Sales Candidate Assessments and building a data-driven hiring framework, the company achieved record revenue growth, surpassing $1M in new division sales.
Facilities Services
Scaling Sales Hiring Efficiency and Quality
Facing over 600 applicants for a single role, this B2B facilities services company lacked a reliable screening system. OMG Sales Candidate Assessments improved hiring efficiency, reduced turnover, and saw new hires produce higher revenue within their first six months.
Commercial Services
Building a Commercial Sales Engine from the Ground Up
A third-generation SMB pivoting from B2C to B2B needed its first true outbound business developer. With OMG’s framework, the company hired a seller who closed over $1M in contracts in year one.
Why Industry Matters Less Than Sales Competency
Companies often assume sales success is industry-specific. In reality, underperformance is
more often tied to patterns that appear across all vertical markets.
- Weak qualifying discipline
- Difficulty selling value instead of price
- Inconsistent leadership coaching
- Inability to reach decision-makers
-
Misalignment between role demands and
seller DNA
"Sales competency transcends vertical markets."
Global Partner Network
OMG’s Certified Partners operate across North America, Europe, LATAM, and beyond. This global footprint allows organizations to access local expertise while maintaining diagnostic rigor.
Access local expertise
Maintain sales-specific diagnostic rigor
Implement structured processes across regions
Ready to Apply Sales-Specific Insight to Your Industry?
If your organization is:Scaling a sales team,Experiencing inconsistent results ,Hiring
aggressively,Transitioning from founder-led sales,Professionalizing a previously
informal sales structure
Start Making Better Sales Decisions—Today.
Whether you’re scaling your team, turning around performance, or making your next key hire, OMG gives you the data you need to build a high-performing sales forc