Assess and Develop the
Salespeople Who Will Win
Hiring the wrong reps. Coaching with no clear roadmap. Salespeople missing quota. These aren’t people problems—they’re evaluation problems. With 35+ years of sales-specific data, Objective Management Group (OMG) delivers the most predictive sales candidate assessments, sales evaluations, and competency-based team insights, so you can finally hire and develop with confidence.
Sales Struggles Aren’t Random. They're Rooted in Gaps You Can Measure.
Hiring Mismatches
Bringing on reps who look good on paper but can't close deals
Quota Misses
Teams consistently falling short without understanding why
Training Without Direction
Coaching efforts that don't address the real skill gaps
Leadership Blind Spots
Making decisions without data on what's actually holding
teams back
The OMG Difference
Why OMG
Why 38,000+ Companies Trust OMG to Build Stronger Sales Teams
Science-Based Methodology
Our tools aren’t generic. Every OMG assessment is grounded in decades of data and more than 80,000 evaluations
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Proven Results
OMG’s evaluations go deeper than surface-level traits, personality tests, or general aptitude tests
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Expert Support
OMG’s evaluations go deeper than surface-level traits, personality tests, or general aptitude tests
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Solutions We Deliver
Comprehensive sales evaluation tools that transform your entire sales
organization
Sales Hiring Decision
Predict which candidates will succeed before you make an offer.
Sales Hiring Decision
Predict which candidates will succeed before you make an offer.
Sales Hiring Decision
Predict which candidates will succeed before you make an offer.
Sales Hiring Decision
Predict which candidates will succeed before you make an offer.
Quantifiable Results
Real Impact. Backed by Data.
How It Works
How We Turn Sales Struggles Into Strength
Know Your Goal
Many sales leaders know something’s off—but can’t pinpoint where the real issues lie. That’s where we come in. We’ll help you uncover what’s getting in the way, and how to fix it.
Let’s Talk
We’ll connect you with an OMG Certified Partner who specializes in your biggest need—whether that’s smarter sales hiring, individual rep evaluations, or full team diagnostics. You’ll get a real partner, not just a platform
Evaluate, Review, Transfor
This is where the magic happens. Once your assessments are complete, your OMG expert builds a custom, data-backed roadmap to solve the root problems, accelerate growth, and unlock lasting performance improvements
What Makes Top Salespeople Succeed?
Download our most widely used resource
- The 21 Core Sales Competencies
-
A proven framework used by top sales
organizations to hire right - Coach better, and improve team performance
Start Making Better Sales Decisions—Today.
Whether you’re scaling your team, turning around performance, or making your next key hire, OMG gives you the data you need to build a high-performing sales forc