Many companies have cultures where sales is not center stage. As your company attempts to transition from a passive sales culture to a more proactive sales culture, it raises many questions. Those include:
Who can make the transition?
What will it take?
What will the challenges be?
What if your existing people don’t want to change?
What if they aren’t the right people for more proactive selling?
If you have to bring new people on board, what should your new criteria be?
We can help you identify the challenges and paths to transition your company from a passive culture to more of a sales culture.