Not Enough of a Sales Culture

Many companies have cultures where sales is not center stage. As your company attempts to transition from a passive sales culture to a more proactive sales culture, it raises many questions. Those include:

  • Who can make the transition?
  • What will it take?
  • What will the challenges be?
  • What if your existing people don’t want to change?
  • What if they aren’t the right people for more proactive selling?
  • If you have to bring new people on board, what should your new criteria be?

We can help you identify the challenges and paths to transition your company from a passive culture to more of a sales culture.

Additional Reading:

Building a Sales Culture – 10 Rules for Success
10 Steps to Create More of a Sales Culture
Creating a Sales Culture

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