The Impact of Lack of Desire

Explanation: Candidates who lack desire tend to set the bar very low for themselves. While some of them are committed to their success, their idea of success is not very impressive. In most cases, candidates with lack of desire just don't want success badly enough at this point in time.

Impact: This candidate will not over achieve simply because he/she does not have the burning desire to achieve success in sales. The thing that motivates most top performers is missing in this candidate.

An individual with Lack of Desire is almost never recommended for hiring.