Transforming Sales Performance Through Data-Driven Evaluation
Who We Are
Objective Management Group (OMG) is the leading provider of Sales Team Analyses, Salesperson Evaluations, and Sales Candidate Assessments. Established in 1990, OMG assesses over 80,000 salespeople, sales managers, and sales leaders annually. OMG serves companies of all sizes, across more than 200 industries, in 52 countries, through its network of OMG Partners.
What Makes OMG Unique
SALES-SPECIFIC
OMG’s products are specifically designed for the sales profession. We have identified 21 Sales-specific Competencies that measure an individual’s tactical Selling Competencies, Sales DNA, and their Will to Sell.
INTEGRATED
Unlike standalone tools, OMG’s assessments integrate skills, behaviors, and mindset into one comprehensive framework. The result: insights that connect performance gaps to their root causes and enable targeted, lasting improvement.
DIAGNOSTIC
Backed by 30+ years of sales performance data, OMG assessments act as a diagnostic lens into sales competency, revealing the underlying drivers behind performance gaps, growth potential, and development needs. Like an MRI, they surface root causes, not surface symptoms, so organizations know where to focus hiring.
ROLE-SPECIFIC
We don’t believe one size fits all. OMG’s products are designed for sales reps, sales management, and sales leadership. Clients can configure our tests for inside roles, territory and vertical-based sales, account management, channel sales, national accounts, major accounts, hunting roles, farming roles and telesales.
INSIGHTS ON TEAM EFFECTIVENESS
OMG’s Sales Effectiveness and Improvement Analysis (SEIA) is the only report that provides an in depth look at the people, systems, and strategies of a sales organization. Sales leaders use the SEIA to answer questions on manager effectiveness, skill gaps across their team, and opportunities for improvement.
How We Help You
Through our network of certified Partners, OMG helps sales organizations benchmark their sales people and sales leaders on 21 Sales and Sales Management competencies. OMG clients can benchmark their teams against the salespeople in our database. Clients can also tailor their benchmark to companies of similar size, geography, and industry.
Sales Candidate
Assessment
Assessment.
Start Making Better Sales Decisions—Today.
Whether you’re scaling your team, turning around performance, or making your next key hire, OMG gives you the data you need to build a high-performing sales force.