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Mindless
Selling by Dave Kurlan
 "This is a helpful book for sales professionals that
(thankfully!) breaks away from the dynamic of going through seven-step
techniques and sure fire strategies to really get at the mindset
(mindless-set?) that makes for a successful salesperson. I felt that
the anecdotes and case histories were very effective in teaching the reader,
and that they were well written and well presented. I also appreciated
the realistic tone - for example, the author acknowledges REQUEST INFORMATIONly that most
people accidentally end up in sales, often without realizing what the job
would be like. This real-world tone gives the author instant
credibility, and he speaks from an authoritative but friendly stance."
"Dave Kurlan's Mindless Selling brings together some of
the best aspects of the business book genre. He provides enumerated
lessons, case histories, quotes and anecdotes from successful and failing
business people to illustrate every one of his lessons. The writing is
straightforward. Kurlan dispenses no-nonsense advice in a manner that is
easy to swallow. His voice always comes across as completely
understandable as well."
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Mindless Selling |
