The Impact of the Shopper Finding

Explanation:
This candidate will most likely NOT be effective in a competitive marketplace because this candidate prefers to comparison shop.

Impact:
Candidates who comparison shop will understand prospects who wish to do the same.  While some consider empathy a good thing, too much of this good thing will lead to this candidate being unable to persuade the prospect to choose your company.  Sell cycles will take longer and this candidate will often be playing on the wrong side of the net.

This  weakness will cause a 'do not hire' recommendation when
there are three or more major weaknesses and your Client Profile indicates that your company has many competitors
or
when accompanied by another warning of this kind.