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Baseline Selling
Tip - The Secret to Success
What's the
difference between a motivated salesperson and the rest of the sales
population? Is motivation enough to become successful?
What about skills? Are superior skills enough to assure
success? If you have superior skills and motivation will that
guaranty success?
Questions like these
have been tossed around for years. But most people don't
understand the nuances that determine success in sales. Today I'll
explain these nuances so that you can take the next step in your
journey to sales supremacy.
A motivated salesperson
is one whose goals are so compelling that they have the incentive to
sell more and earn more commissions to get what they want.
A salesperson with
superior skills is one who has the knowledge to effectively handle
any situation that comes up.
What's interesting
though, is how many salespeople that are both motivated and skilled,
but have only achieved mediocrity at best. There are usually a
number of reasons for this but they fall into two basic categories.
The first, and
the most powerful, is commitment. They weren't committed
enough to their compelling goals to consistently execute their plan
each day. For most salespeople, that's the least enjoyable component
of selling yet it's the most crucial. When salespeople don't
keep their pipeline filled, they don't have enough opportunities to
close.
The second category is hidden weaknesses so powerful that they have
the ability to neutralize all of a salesperson's skills. The
other scary thing about hidden weaknesses is that when the
commitment I just referred to isn't strong enough, there is little
incentive to overcome one's hidden weaknesses.
You can learn more about
hidden weaknesses in Baseline Selling. All the hidden
weaknesses that prevent salespeople from reaching first base, like
Call Anxiety, Need for Approval, Fear of Rejection and many more,
are fully explained along with ways to overcome them. The
various hidden weaknesses that sabotage success when attempting to
reach second, third and home are also fully explained.
While most previous
Baseline Selling Tips have focused on skills, the real secret lies
in the commitment to identify and overcome the hidden weaknesses
that sabotage your success and the commitment to consistently
execute the daily plan. In a comparison of skilled salespeople
and strong (no hidden weaknesses) salespeople the strong salespeople
outsold the skilled salespeople every time! The baseball
analogy would be what they calling an ugly win. Strong
salespeople may not know the most effective way to get the business
but they usually find a way to get the business. What are you
waiting for?
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