One of the biggest obstacles that salespeople face is when a prospect indicates that he or she is happy with who they are using.  Everything is perfect.

The Cycle is a routine the salesperson can use to effectively turn the sales call around by helping the prospect recognize that things might not be as perfect as he or she thinks.

You can have versions of this customizable routine for each market, product and competitor. The Cycle is fun and totally unfair.  You'll turn more prospects around than ever before!