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The Philosophy of
Baseline Selling is based on the following facts:
64% of all salespeople
are either weak or poor performers;
Recent sales
methodologies of the past 30 years are too complex and difficult to
learn, apply and execute;
The top 26% of all
salespeople will excel with any system or methodology they adopt
while the rest will struggle unless the methodology is simple and
effective;
There is a need for a
fresh new selling methodology that has the simplicity of 4-step
systems of the 1950's but with the qualification and questioning
strategies featured in more modern systems - only easier.
Baseball makes a
great metaphor for a simple yet powerful 4 step selling system that
has visual capabilities not found in other systems. |