S.O.B. Stands for Speed
on the Bases which, in baseball, means that the speedy base runner
gets more of the pitcher's attention than everyone else.
The S.O.B. Quality
means that the salesperson gets more of the prospect's attention
than his competitors. In other words he stands out from the
crowd, differentiates himself, builds a better relationship, asks
better questions, shows a better understanding of the problem, and
has valuable expertise.
How
to Become a Sales Superstar
