What Closing
Sales Feels Like
Salespeople usually close sales
in one of two ways; the first, where the prospect or customer
calls and says, "we're ready" or "we've decided to move ahead".
The alternative is when the salesperson knows the opportunity is
closable, senses the right time to close and makes
the sale. But what does sensing the sale feel like?
Part of sensing the right time to close is a result of feeling
confident because you know the prospect is completely qualified,
you've presented a needs and cost appropriate solution, meaning
it's the right time to close. The other part of sensing
the close is a feeling that comes over most great salespeople.
I've been asked a number of times to describe that feeling and
over the years I've tried a number of different analogies and
explanations but today, I will help you experience the feeling.
Here's a link to a unique video that shows a race car in a drag
race against a fighter jet. As the race begins you'll
begin to get a feeling which, as the race progresses and finally
comes to a nerve wrenching conclusion, will intensify.
This feeling is the one that should come over you at closing
time. The problem is that most salespeople mistake this
powerful feeling as a case of nerves and shy away from, instead
of moving assertively toward, the close.
Watch
the video clip now. You can learn more about the
subtleties of closing by reviewing your copy of Baseline
Selling.