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Practice
Makes Permanent
This past week I experienced two examples of
practice that, if applied to selling, would dramatically alter your
results for the better.
At the Dave Pelz Short Game Golf School, I
had the opportunity to learn a number of lessons but the key to the
school is that they taught for about 1 hour, comprised of perhaps 6
ten-minute lessons, and practiced those 6 lessons for about 6 hours.
What do you think was most helpful? Well, the 6 hours of
practice would have caused me to practice the wrong stroke, the
wrong technique, the wrong action and, as they said, practice makes
permanent. So the lesson was very important, but once the
lessons was learned, the six hours of practice was the frosting on
the cake. It sunk it. It was doable. I could do
it. I could keep doing it. I could do it on the course.
I shaved 15 strokes off my short game overnight!
My wife purchased a copy of Alice Cooper Golf
Monster for me to read on my trip. Aside from being a
surprisingly enjoyable book, there were some very profound
takeaways. The one that is on topic for this posting is that
after Alice Cooper had recorded their first album, they
retained a producer and he locked them up for seven months, made
them unlearn everything they had been doing, and then taught them
from scratch how to play their instruments the right way, develop
their band's signature sound was well as developing their individual
styles. This wasn't practice over the course of seven months;
it was seven months of 18 hours per day of practicing!
You probably don't practice or, if you're one of
the elite 6%, perhaps you practice 30 minutes per day. So, now that
you've read these two examples, what can you do to:
1) Learn the right way, the best way, the most
effective way to sell;
2) Practice it until it becomes permanent?
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How
to Become a Sales Superstar