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Baseline Selling Tip - Goal Setting
As we approach the
end of the year it's time to do some goal setting. For most
salespeople it's writing a list of things they would like to
accomplish. That's a very loose form of goal setting.
Loose because it doesn't have an accomplish by date, it doesn't
detail how it will be accomplished or even if it can be
accomplished, and doesn't have provisions for following through or
accountability.
Baseline Selling has a
chapter devoted to goal setting but I'll provide you with a goal
setting "light" version here today.
A. I would love to have
a _________________________. (Don’t
discount. Go for it!)
To support this, even if you've watch this already, buy or rent "The
Secret" and
watch it twice.
There are two important things missing from
"The Secret".
First, you must have a sense of urgency or desire to get what you're asking for;
Second, you must be
willing to do the work to get it!
What follows below details the work you'll need to do.
B. I would love to have it by ___________. (date)
C. It would cost $________ or $_______/mo.
D. My existing expenses are $ ______/mo.
E. My current monthly nut is $ ______(C + D)
F. My existing household income is $_____/mo. (include all
guaranteed $)
G. I would need to earn an additional $_____/mo. (E – F)
H. My average sale or account is worth $_________
I. My commission is __________%
J. My average commission is $ _________ (H * I)
K. I would need to close ___ sales/deals/accounts per month (G
/ J)
Next determine what it would take to accomplish K. Use your critical
ratios to determine the number of times you must dial the phone each
day to have the conversations you need to book the appointments you
need to generate the proposals you need to close that many sales.
Finally, do some forecasting - where will these opportunities come
from?
What will get in your
way?
How will you track your
progress? How will
you hold yourself accountable?
What will you do when
you don't feel like doing this?
Now, write a commitment
statement and sign it.
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